Free Will

Free Will is a new mobile gaming app that aims to challenge the film and gaming industries by becoming the cutting edge of innovative content and letting the user ultimately be the puppet master of their own immersive CYOA experience. Additionally, Free Will uses interactive video to give a unique and involving adventure that will excite both gamers and film enthusiasts.

Background

Free Will is a new mobile gaming app that aims to challenge the film and gaming industries by becoming the cutting edge of innovative content and letting the user ultimately be the puppet master of their own immersive CYOA experience. Additionally, Free Will uses interactive video to give a unique and involving adventure that will excite both gamers and film enthusiasts.

Challenge

Challenge

With the brand adjectives: Fun, Innovative, Immersive, Interactive, Action. Free Will specifically needed a 'simple yet stylized' brand identity to promote on social media & a first draft of a landing page.

Approach

By getting to know the passionate founder & his vision- my goal was to deliver an end-product that would best represent Free Will through an impactful logo, expressive typography & powerful colors.

By getting to know the passionate founder & his vision- my goal was to deliver an end-product that would best represent Free Will through an impactful logo, expressive typography & powerful colors.