Running Wild

Running Wild LLC (RW LLC) is an independent book publisher on a mission to expose works from underserved writer populations and bring them to market. Within the mainstream view of publishing, authors that fit into the well-established status quo of published works continue to get their work published.

Background

Running Wild LLC (RW LLC) is an independent book publisher on a mission to expose works from underserved writer populations and bring them to market. Within the mainstream view of publishing, authors that fit into the well-established status quo of published works continue to get their work published.

Challenge

Challenge

This status quo tends to exclude authors of color, works that fit outside a singular genre, and non-traditional forms of storytelling. RW LLC is a direct challenge to this status quo, by sourcing inclusive and diverse content and publishing it for a larger audience to consume. They needed strong, cohesive visual brand to represent their brand values, mission & purpose.

Approach

As their Brand Designer, my job was to understand Running Wild's mission so that I could increase their visibility & recognition by designing a strong, cohesive visual brand to help them stand out and get recognized in a very crowded publishing space.

As their Brand Designer, my job was to understand Running Wild's mission so that I could increase their visibility & recognition by designing a strong, cohesive visual brand to help them stand out and get recognized in a very crowded publishing space.